I was reading some of the blogs I like to read earlier this week, when I saw a blog post by Seth Godin. Seth Godin is a genius marketer. If you do not already read his blog, do yourself a favor and subscribe to it. He has brilliant ideas about marketing. One of his blog posts was called Why we prefer live. It is about why people come to a live event instead of just watching, or listening to it in the comforts of there home. I agree with Seth on some points and disagree on some points.
To explain I will use the case study of the Mirror Lake Jump.