marketing Posts

Get Attendees to Your Event

I was reading some of the blogs I like to read earlier this week, when I saw a blog post by Seth Godin. Seth Godin is a genius marketer. If you do not already read his blog, do yourself a favor and subscribe to it. He has brilliant ideas about marketing. One of his blog posts was called Why we prefer live. It is about why people come to a live event instead of just watching, or listening to it in the comforts of there home. I agree with Seth on some points and disagree on some points.

To explain I will use the case study of the Mirror Lake Jump.

Creating Things You Don’t Like

One thing that just about everyone messes up when designing a church website, is creating something the intended audience will like. This is fine if you’re trying to reach people that are just like you. However, I bet you’re trying to market to people that are very different from you. This is not just true for website design; it is true for every piece of marketing for your church or Christian¬†organization: from the domain name, to paper flyers, to music in the church.