Creating Things You Don’t Like

One thing that just about everyone messes up when designing a church website, is creating something the intended audience will like. This is fine if you’re trying to reach people that are just like you. However, I bet you’re trying to market to people that are very different from you. This is not just true for website design; it is true for every piece of marketing for your church or Christian organization: from the domain name, to paper flyers, to music in the church.

If you are a 40 year old, and you’re trying to reach teenagers, you are not going to like the same thing the teenagers will. This is not to say that one groups’ tastes are better than the other, just different. Make something that appeals to your target group, and something you are OK with. Realize that is probably the best you’re going to be able to do. Ask people in your target group for advice, and show them your ideas. If they do not like it, that does not mean your idea was bad. It just means your idea appeals to you and not the people in your demographic.

This might surprise people, but I do not like the name of this site, nor do I like the design. I think the name is too corny and the design is too busy. My original design was more clean and less busy. I am OK with the name and design, but I do not like it. I realized that people that are just like me don’t need my services, because they already know how to do it. I have to market to people that are very different from me. I asked people in the ministry and  computer-illiterates about the website name. They really like castingyour.net. I also changed the design to make it match the style of the people I am trying to reach. You need to do the same for your church.

1 Corinthians 9:19-23 (ESV)

For though I am free from all, I have made myself a servant to all, that I might win more of them. To the Jews I became as a Jew, in order to win Jews. To those under the law I became as one under the law (though not being myself under the law) that I might win those under the law. To those outside the law I became as one outside the law (not being outside the law of God but under the law of Christ) that I might win those outside the law. To the weak I became weak, that I might win the weak. I have become all things to all people, that by all means I might save some. I do it all for the sake of the gospel, that I may share with them in its blessings.

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